The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
Sprout Social gets pinned
A new Pinterest integration will enable marketers using Sprout Social to better connect brands with consumers on this platform.
eBay partner network grows
A new automated site optimization solution, Smart Links, is now enhanced and captures more mobile conversions with inventory served through mobile-friendly ads.
Social Life Network kicks off a new platform
The social media and social network technology company based in Denver, Colorado, announces the official launch of the FutPost.com soccer and football social network.
Shareablee expands new insight metrics
The audience-based social media measurement company announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views.
OneTrust offers consent
A new solution called OneTrust Mobile App Consent is now available so businesses can get GDPR-compliant and IAB Europe-integrated consent on mobile apps.
Fluency ad tech platform launched
A B2B ad tech platform built for digital ad agencies that serve vertical markets has launched for agencies with clients in auto, home services, legal, real estate and more.
The platform announced an expansion to the Bidding Optimization capabilities of its platform. These new features — which include new bid policy settings like spend targets and minimum margins, among others — are designed to give customers more control when it comes to optimizing business goals.
Inscape integrates smart TV data
Working with VideoAmp, the two companies have partnered to provide access to the most accurate TV viewing data intelligence available and helping to reshape the way all future TV and cross-screen video campaigns are targeted.
LoopMe closes sales loop
The AI-driven mobile advertising platform announced a partnership with Commerce Signals, a data company that supplies real-time insights from financial institutions. The partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning AI systems and near real-time purchase data.
Digitas earns Adobe analytics specialization
The connected marketing agency has been accredited as an Adobe Analytics Specialized Partner, ensuring agency clients have access to best-of-breed expertise across Adobe Analytics capabilities.
Qubit’s latest integration
A leader in marketing personalization technology Qubit announced the company’s latest integration with Salesforce Commerce Cloud. The new Salesforce Commerce Cloud Cartridge automates the integration of Qubit’s data layer, enabling e-commerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level.
DirectMail2.0 joins forces with Barometric
The white-label software provider and MRC-accredited provider of advanced cross-environment tracking and measurement solutions teamed up in response to clients demanding the ability to track ROI and prove attribution for direct mail.
Dynamic Yield takes a partner
Tealium, a real-time customer data provider, has partnered with the AI-powered omnichannel personalization engine to leverage valuable data for further analysis, enrichment and effective personalization.
Authoritas acquires Linkdex
The two SEO platforms become one and will trade under the name Authoritas. The combined businesses will now offer SaaS solutions that cover SEO and content marketing research through technical auditing, strategy, optimization, outreach and measurement.
Alter Agents adds Miriam Bishay to its team as market research director. She has experience in all aspects of market research, from audience profiling to brand strategy, and has worked with brands like Sony, Activision Blizzard, Starbucks, Clorox and others.
Tru Measure, a digital marketing services platform, has named Andrew McFadden director of sales and marketing. Most recently, he led the business development efforts at OwnLocal, a digital advertising company, launching new products and industry verticals.
SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry, elected new board members for the 2018-2020 term. A newly created position of International Ambassador was awarded to Michael Xu, Beijing Gridsum Technology Co., Ltd.