The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance.
MarTech Today’s first publication of the “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the market for customer data platforms and the considerations involved in implementation. The 48-page report reviews the growing market for customer data platform solutions, plus the latest trends, opportunities and challenges.
- Who the leading players are in customer data platforms.
- What you should look for in a customer data platform.
- What trends are driving the adoption of customer data platforms.
Also included in the report are profiles of 19 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in June and July 2018.