16.10.2019

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

 

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

From MarTech Today:

  • IBM Watson give intelligent ads wider release, expands targeting
    Oct 5, 2018 by Barry Levine
    Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.
  • The MarTech Minute: Applift gets a new look, Dynamic Yield’s personalization tools, more
    Oct 5, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
    Oct 5, 2018 by Barry Levine
    With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
  • Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
    Oct 5, 2018 by Robin Kurzer
    The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

From Marketing Land:

From Around The Web:

  • Cloudera, Hortonworks Merger Will Create New Data Platform, www.eweek.com
  • Coca-Cola sponsors AR experience for NASCAR playoffs | Mobile Marketer, www.mobilemarketer.com
  • How AI has shaped every Amazon business, www.fastcompany.com
  • How online marketing and automation go hand in hand, www.techgenyz.com
  • Movable Ink Extends Visual Experiences Across Email, Web, and Display, martechseries.com
  • Observer Analytics measures user interactions in VR, AR, and mixed reality | VentureBeat, venturebeat.com
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