MarTech Today: Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

MarTech Today: Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts

From MarTech Today:

  • Consumers say they want much more control over their personal data
    Oct 18, 2018 by Greg Sterling
    91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.
  • Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
    Oct 18, 2018 by Barry Levine
    The matchmaking is based on social posts by brand advocates and by the athletes themselves.
  • 5 essential steps to connect with Generation Z
    Oct 18, 2018 by Digital Marketing Depot
    While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump. To counter this, forward-thinking retailers are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse, Generation […]
  • Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
    Oct 18, 2018 by Barry Levine
    CAAF is focused on performance ad fraud on mobile devices.
  • How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
    Oct 18, 2018 by Robin Kurzer
    In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.