Cision adds image tracking, data privacy legislation in US & revving up your page speed

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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

Cision adds image tracking, data privacy legislation in US & revving up your page speed

From MarTech Today:

  • Earned media platform Cision adds image tracking with ShareIQ purchase
    Aug 10, 2018 by Barry Levine
    ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.
  • The 4 V’s of B2B marketing: How a focus on velocity over volume can deliver richer returns
    Aug 10, 2018 by Sonjoy Ganguly
    Contributor Sonjoy Ganguly explores ways B2B marketers can focus their marketing strategies toward achieving lead generation volume, velocity, value and variability.
  • The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
    Aug 10, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • The United States finally starts to talk about data privacy legislation
    Aug 10, 2018 by Robin Kurzer
    Despite the US Commerce Secretary’s condemnation of Europe’s GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.
  • Salesforce promotes COO Keith Block to co-chief executive
    Aug 10, 2018 by Robin Kurzer
    The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
  • Ramp Up Your Amazon Ad Game: 5 tips for success
    Aug 10, 2018 by Digital Marketing Depot
    Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running […]

From Marketing Land:

  • How to rev up your page speed for better website performance
    Aug 10, 2018 by Jeremy Knauff
    Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
  • 5,000+ Martech Tools: What’s a marketer to do?
    Aug 10, 2018 by Digital Marketing Depot
    You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
  • The ultimate guide to using Bing Webmaster Tools – Part 2
    Aug 10, 2018 by Christi Olson
    In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.
  • How to take advantage of Facebook’s Advanced Matching Pixel
    Aug 9, 2018 by Justin Freid
    If you’re not using Facebook’s Advanced Matching Pixel, contributor Justin Freid says you’re missing out — and he explains why you need to adopt it.

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