MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Adobe to acquire Marketo for $4.75 billion
    Sep 20, 2018 by Amy Gesenhues
    After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
  • Segment adds quality tracking for incoming data to its resume
    Sep 20, 2018 by Barry Levine
    The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
  • Guide to the top marketing automation platforms
    Sep 20, 2018 by Digital Marketing Depot
    Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]

From Marketing Land:

  • Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar
    Sep 20, 2018 by Digital Marketing Depot
    How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.

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