Love it or hate it, Twitter’s tweets can now extend to 280 characters, twice the prior limit which maxed out at the length of this sentence.
said users in most countries on Tuesday will now be able to express their thoughts with double the 140 characters that defined the social-media service for more than a decade. The new limit means that tweets at the longest will look like this 280-character paragraph.
The company had been testing the limit with a small amount of users since September, after observing that the 140-character limit was a major cause of frustration for people tweeting in English.
The change in tweet length is significant for a company that has long shied away from making bold changes to its product, let alone messing with a signature feature. The move hints at how Twitter’s product team is moving more quickly at testing features and rolling them out as the company tries to retain and add more users. Twitter said that historically, 9% of tweets in English hit the 140-character limit, often resulting in time spent editing and sometimes abandoning tweets.
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