Snapchat is hiding over 1 million eggs across the US and Canada for a Pokémon Go-style egg hunt

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A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

Snapchat is holding a three-day-long virtual egg hunt for over 1 million eggs it spread across the US and Canada, in hopes of boosting users’ flagging interest.

Published March 30, 2018  |  Photo by Reuters/Lucas Jackson
A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

The game is similar to Pokémon Go. Users follow the eggs shown in Snap Map, the app’s map tool, and use Snapchat’s augmented reality feature to capture it.

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

Users have from Friday (Mar. 30) to Sunday (Apr. 1) to collect the most eggs. Players are ranked, with each egg worth one point, and rare ones worth five points.

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

Snap’s revenue is almost entirely coming from North America

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

Snapchat’s parent company Snap made the egg hunt available only in North America, where it makes most of its revenue—and where it needs the most positive PR.

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

Since going public a year ago, Snap’s had to deal with criticism of Snapchat’s redesign, an exodus of celebrity users from the platform, and its struggling stock performance.

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS) - RTR4T53L

1 million

Snap’s share price since going public

qz.com