Snapchat is hiding over 1 million eggs across the US and Canada for a Pokémon Go-style egg hunt
2 months ago admin2 Comments Off on Snapchat is hiding over 1 million eggs across the US and Canada for a Pokémon Go-style egg hunt
Snapchat is holding a three-day-long virtual egg hunt for over 1 million eggs it spread across the US and Canada, in hopes of boosting users’ flagging interest.
Published| Photo by Reuters/Lucas Jackson
The game is similar to Pokémon Go. Users follow the eggs shown in Snap Map, the app’s map tool, and use Snapchat’s augmented reality feature to capture it.
Users have from Friday (Mar. 30) to Sunday (Apr. 1) to collect the most eggs. Players are ranked, with each egg worth one point, and rare ones worth five points.
Snap’s revenue is almost entirely coming from North America
Snapchat’s parent company Snap made the egg hunt available only in North America, where it makes most of its revenue—and where it needs the most positive PR.
Since going public a year ago, Snap’s had to deal with criticism of Snapchat’s redesign, an exodus of celebrity users from the platform, and its struggling stock performance.
Snap’s share price since going public