Starting in August, Lever will oversee BMB’s creative output and sit on the agency’s executive team. He will replace Jules Chalkley, who joined Ogilvy UK as executive creative director earlier this year.
Lever started at VCCP in 2015 and was promoted to deputy executive creative director the following year alongside Jim Thornton, reporting to executive creative director Darren Bailes. While at VCCP he oversaw O2’s rebrand and worked on clients including Transport for London, Domino’s and Paddy Power.
He previously spent two years at Wieden & Kennedy Portland, creating campaigns for brands such as Nike and Old Spice. He started his career at TBWA\London under BMB founder and chairman Trevor Beattie, and has also worked at MCBD and Rainey Kelly Campbell Roalfe/Y&R.
Lever said: “I’m genuinely excited to be joining BMB after three great years at VCCP. The industry’s changing every day and I feel really lucky to have the opportunity to help turn a brilliant and much-loved agency into a future-proof creative powerhouse. Ideally, while remaining less pretentious than this quote suggests.”
Beattie added: “I’ve known Matt Lever since he was a mere slip of a lad at TBWA. I’ve watched him fulfill all his early promise to become a major creative talent. Matt is a class act. And I’m honoured and frankly wowed to see him take charge at BMB. It’s his to shape creatively now. And I know it’s in safe hands.”
Thornton remains deputy ECD at VCCP.
Bailes said: “Matt has helped VCCP grow bigger and better, and we couldn’t wish him more luck at BMB.”