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Peloton: fitness tech brand has appointed Dark Horses for its UK launch

Ongoing reviews

Peloton: fitness tech brand has appointed Dark Horses for its UK launchExperian is holding pitch briefs this week for its CRM account, which also includes paid search and programmatic. The work is handled by a number of agencies and Bartle Bogle Hegarty London remains the lead agency for brand strategy and creative.

Direct Line Group is holding pitches this week. The insurance company is also reviewing its below-the-line business, currently held by MRM Meteorite.

New-business rankings: creative accounts


Campaign has heard that a global drinks company has sent an anonymous request for credentials to agencies ahead of a possible pitch later this year.

New-business rankings: media accounts


Shell is expected to select VCCP and Dentsu to handle global creative, while MediaCom will retain the media business and Omnicom’s Doremus will handle business-to-business creative services, according to people with knowledge of the matter. R3 handled the pitch process.

Brainlabs has won a brief to help Vodafone take its digital media buying in-house globally. Campaign revealed last month how Vodafone was taking two-thirds of its digital media buying in-house, instead of using its existing media agency, Wavemaker.

Motorola parent company Lenovo has hired Publicis Media to handle global media strategy, planning and buying following a competitive consolidation review.

Hilton has selected WPP’s MediaCom to be its media agency of record for cross-channel planning and traditional media buying following a review. Digitas is the incumbent.

Fentimans, the botanical drinks company, has appointed UM its media planning and buying agency. UM was brought in after an uncontested pitch and there is no incumbent.

UM has also picked up A&E Networks‘ media account after a competitive pitch. The previous media agency was Arena Media.

International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account as it switches focus to highlight the plight of animals in UK zoos. WCRS previously worked with the charity.

Organix has appointed The Gate London its creative agency after a review conducted with the AAR. There is no incumbent.

London based Sports Marketing agency Dark Horses has been hired by at-home fitness technology
brand Peloton as its creative agency to handle the company’s UK launch.

Boxpark has appointed Yonder its media planning and buying agency for the launch of its venue in Wembley, after a competitive pitch. Born Social has been selected to create and deliver the social media strategy for launch, also after a competitive pitch.

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