Wildman, who is known for his Tiggerish enthusiasm and love of punk band The Damned, has embraced magazines since joining Hearst in April 2017.
The former managing director of Yahoo and chief revenue officer of Trinity Mirror has overseen Hearst’s move a new London headquaters in LSQ on Leicester Square and become chairman of trade body Magnetic.
He capped his first year with a good haul at the PPA Awards last week. Cosmopolitan’s Farrah Storr won Editor of the Year, Roisin Dervish-O’Kane of Women’s Health picked up Writer of the Year, Elle’s Tom Meredith was named designer of the Year, Country Living was Specialist Magazine of the Year and Women’s Health was crowned Consumer Magazine of the Year.
If you were starting your career today, which industry would you go into? Wellness
What’s the biggest opportunity in media today? Hearst (obvs!)
And the biggest challenge in media right now? Negativity
What’s the most annoying buzzword in the industry? Cagency
What is the most important quality a leader should possess? Passion
What’s been the biggest surprise about Hearst since you joined? Depth
When you’re not consuming Hearst’s titles, what’s your favourite media brand or medium? Private Eye
How would you describe Hearst’s new London office at LSQ in Leicester Square? Ambitious
And how about the old offices off Carnaby Street? Tired
What’s the biggest problem with social media influencers? Disparate
How can the newspaper industry, where you used to work, improve its fortunes? Innovate
How should media agencies change the way they work that would help brands and publishers? Collaborate
What will the impact of Brexit be on UK creative industries? Unhelpful
If you could work anywhere else in the world apart from London, where would it be? NYC
How have you improved your dress sense since joining Hearst? Cautiously
What’s the one male-grooming accessory that you have to have? BTB (Jonathan Durden’s groin freshener, Below the Belt)
How many of The Damned’s concerts have you been to? Loads
As the new issue of Cosmopolitan asks in its feature about interns getting naked to network: “Are orgies the new LinkedIn?” No
Who is your favourite wild man? Josh (my beautiful 23-year-old)