M&S hires first chief digital and data officer

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Pee is currently senior vice-president of digital at Loblaw, Canada’s biggest retailer, based in Toronto. He will join M&S on 3 December, report directly to chief executive Steve Rowe, and join the business’s operating committee, with accountability for digital innovation, customer insight, loyalty proposition and digital business development.

M&S hires first chief digital and data officer

He takes on some of the responsibilities of former executive director Patrick Bousquet-Chavanne, who left the business in May. Bousquet-Chavanne was later appointed as chief executive at chief executive at Dubai-based Emaar Malls.

Pee was previously vice-president of corporate strategies at Loblaw from 2009 to 2012. Before joining Loblaw, he spent five years at Staples.

Steve Rowe said: “Jeremy has first class experience of leading and executing retail digital transformation and growing a portfolio of ecommerce businesses.

“As we seek to become a digital first retailer, grow market share and change our digital behaviours, mindsets and culture, he is the right leader to deliver these changes and make M&S fit for the digital age.”

Pee commented: “M&S is going through a critical transformation and there’s no better time to be joining the business. I am looking forward to driving and shaping the digital innovation agenda.”

M&S yesterday launched a digitally-led campaign for its clothing and home business, the first since the restructure of the company earlier this year.

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