22.09.2019

Colin Kaepernick hails the crazy dreamers in video ad for Nike

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The sportswear brand caused something of a meltdown when it unveiled Kaepernick as the face of its 30th anniversary campaign, leading to angry reponses from both members of the public and certain high profile figures.

Colin Kaepernick hails the crazy dreamers in video ad for Nike

— Donald J. Trump (@realDonaldTrump) September 5, 2018

The San Francisco 49ers player outraged portions of the US by kneeling during the national anthem before games in order to protest police violence – a move later adopted by other players.

After his contract with the 49ers came to an end, other teams refused to sign him – effectively putting an end to his playing career.

In the two-minute film, created by Wieden & Kennedy, Kaepernick says: “If people say your dreams are crazy; if they laugh at what you think you can do: good. Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult – it’s a compliment.”

It features footage of leading athletes from sports including American football, soccer, basketball, tennis and wrestling. The stars featured include wheelchair basketball player Megan Blunk, and Isaiah Bird, a 10-year-old wrestler born without legs.

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