Let’s face it, online advertising is broken. Major advertising platforms like Google and Facebook, are providing publishers and advertisers with far fewer opportunities to earn, and much less ROI. These platforms are providing their publishers with more intrusive, poorly-targeted advertisements that are far less effective today than ever before. One company that is trying to improve advertising is Kind Ads.
Kind Ads, an ERC-20 token built on the Ethereum blockchain, is building out a decentralized advertising platform that incentivizes advertisers, publishers, app developers, and users, to help create and cultivate a better advertising experience. The protocol uses push notifications, emails, and chatbots to provide less intrusive advertising means.
Keeping it KIND
Kind Ads will be able to evaluate, measure, and score publishers through their proprietary metrics measuring system (based on past Google scoring and future testing). Users can opt-in to have their information be used by advertisers, who not only get access to a more targeted audience, but they are given consent by the users to do so. Users can opt-in to have their data used by advertisers, and are rewarded Kind tokens from a daily rewards pool for participating (app developers will also share in the daily rewards pool). Advertisers will be able to get better leads from publishers, and publishers will be able to earn more by providing better leads.
The platform will be powered by the Kind Ads (KIND) token. It can be used by users to opt in and out of the Kind Ads Ecosystem. At the same time, it will be used by advertisers to buy ads from publishers on the network. It will also be used to pay publishers every single day (not delayed payments like most advertising platforms today).
Not only will publishers earn more, and advertisers will earn a better ROI, but app developers that develop new advertising technologies, as well as users who offer their data for use on the platform, will be rewarded in a daily rewards pool with KIND tokens.
Kind Ads’ Crypto Summit
If you would like to learn more about the Kind Ads protocol, as well as many other crypto topics, they are launching an all-day streaming Virtual Summit on Crypto on May 4th, 2018. The Summit will feature Neil Patel, a leading online marketing guru and key advisor to Kind Ads. Neil will be joined by other keynote speakers from Shopin, Current, Crypto20, EuropeOne, Hosho, Simplyvital Health, and Cryptovest.com, featuring topics from data-rights to cyber security.
Get your free ticket by signing up here, and you will be entered into a contest to win some crypto swag. To learn more about Kind Ads, visit KindAds.io.