28.03.2024

NY-Based Ad Agency Catapults Real World Blockchain Adoption Using Ethereum Token

New York has long been known as the global leaders in advertising and now one of its fastest growing agencies has its sights on the next big thing for the industry: blockchain.

QNY Creative, a creative agency that works with brands such as National Geographic and IHG Hotels, is partnering with Canadian-based cryptocurrency startup Adbank to leverage its blockchain technology for the advertising industry and the Ethereum-based ADB token in a series of pilot campaigns for their clients.

The award-winning firm is intimately familiar with the issues in digital advertising and has earned a reputation for being one of New York’s most transparent and results-driven agencies.

Seeing the potential for blockchain in advertising, QNY has already begun seeding information to their clients about Adbank’s technology with high interest for pilot programs to see what it can do for the bottom line. The blockchain provides end-to-end transparency of payments between advertisers and publishers, a first for a notoriously opaque industry, and a new infrastructure that provides powerful new ways to fight fraud.

James Ferranti Chief Marketing Officer + Partner

Digital ad fraud has become a major concern among the advertising community, with a few advertisers going as far to launch civil suits. Google settled a law suit for click fraud by Lane’s Gifts and Collectibles in 2006 for $90m and in 2017 settled another click fraud case covering the 2004 through 2008 period for $22.5m. Last year, Uber sued ad biz Fetch alleging click fraud.

– Angelo Dodaro, co-founder CMO @ Adbank

QNY has an impressive client roster in the luxury, retail and lifestyle industries. The NY-based agency will provide valuable insight into what problems need to be solved first to achieve optimal product/market fit as soon as possible.

Adbank’s recently onboarded PR agency, 1Milk2Sugars, will support the announcements of major pilot campaigns through amplification and coverage on traditional media outlets. Q3 Q4 are looking bright with many significant opportunities on the horizon.

About Adbank:

Adbank is a powerful online ad platform built on the Ethereum blockchain to remove middlemen that take up to 70% of all ad revenue dramatically reduce the $50 billion problem of ad fraud using patent pending anti-fraud AI technology.

By using the Adbank platform, publishers can get paid more for their content while charging advertisers less and creating a transparent ecosystem that benefits all key stakeholders in the industry.

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