Fried chicken chain KFC Canada is accepting bitcoin – for a limited time and for a cryptocurrency-themed bucket of chicken, that is.
The limited-time marketing move sees the Canada-based chain advertising “The Bitcoin Bucket” complete with a Facebook-based live-tracker of the standing price for the product, which works out to roughly 20 Canadian dollars depending on the exchange rate with bitcoin.
That said, you can’t exactly walk into a KFC location in Canada and pay with crypto at the cash register.
Instead, the company is accepting Bitcoin via BitPay as one of the options through an online check-out page. The Bitcoin Bucket will be delivered directly to the customer’s address (the product also carries a $5 fee), according to the check-out process on its website.
KFC Canada doesn’t seem to be holding back with the tongue-in-cheek presentation, particularly through its social channels.
If Satoshi reveals his true identity, his bucket is on us. #BitcoinBucket
— KFC Canada (@kfc_canada) January 11, 2018
Indeed, the company appears to be jumping on the publicity bandwagon surrounding cryptocurrencies. However, unlike some public-traded firms that have seen their stock prices soar after announcing some kind of tie-in with the tech, the move doesn’t seem to have had much of an effect on the price for Yum! Brands, KFC’s parent company.
Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in BitPay.
Image Credit: Ratana21 / Shutterstock.com
The leader in blockchain news, CoinDesk is an independent media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. Have breaking news or a story tip to send to our journalists? Contact us at email@example.com.